4 min read

Which social media has most users?

Which social media has most users?


Nowadays, social media is used for different purposes by different types of people. Some use social media for communicating and posting pictures and reeling in it, on the other hand, some use it for news purposes to catch up what's going on around the world, and these days, a very special function of social media is introduced that is social media marketing which means marketing through social media. And to get preferable results for our marketing, we must know which social sites have the most users. Once we know this, it will become easy for ourselves to use that site according to our preference. And helps us to maximize our brand reach and engage with the right people to achieve our goals.

Here, we are mentioning some sites after researching, which helps us to know about users and then, we can decide whether it is good for our brand or not.


Note:- MAUs stands for Monthly Active Users and MUVs stands for Monthly Unique Visitors. 


The most populated sites are the following- 



  • Facebook -2.23 billion MAUs


Facebook is the biggest social media site around, with more than two billion people using it every month. That’s almost a third of the world’s population! There are more than 65 million businesses using Facebook Pages and more than six million advertisers actively promoting their business on Facebook, which makes it a pretty safe bet if you want to have a presence on social media.


  • YouTube – 1.9 billion MAUs


YouTube is a video-sharing platform where users watch a billion hour of videos every day. To get started, you can create a YouTube channel for your brand where you can upload videos for your subscribers to view, like, comment, and share.

Besides being the second biggest social media site, YouTube (owned by Google) is also often known as the second largest search engine after Google. Hence, if you want your brand to be on YouTube, you should definitely read on YouTube SEO.



  • WhatsApp – 1.5 billion MAUs


WhatsApp is a messaging app used by people in over 180 countries. Initially, WhatsApp was only used by people to communicate with their family and friends. Gradually, people started communicating with businesses via WhatsApp. WhatsApp has been building out its business platform to allow businesses to have a proper business profile, to provide customer support, and to share updates with customers about their purchases.


  • Messenger – 1.3 billion MAUs


Messenger used to be a messaging feature within Facebook, and since 2011, Facebook has made Messenger into a standalone app by itself and greatly expanded on its features. Businesses can now advertise, create chatbots, send newsletters, and more on Messenger. These features have given businesses a myriad of new ways to engage and connect with their customers. 


  • Instagram – 1 billion MAUs


Instagram is a photo and video sharing social media app. It allows you to share a wide range of content such as photos, videos, Stories, and live videos. It has also recently launched IGTV for longer-form videos.

As a brand, you can have an Instagram business profile, which will provide you with rich analytics of your profile and posts and the ability to schedule Instagram posts using third-party tools. It is a very nice application to build your brand. 



Hence, in the light of above information, we would like to conclude that regardless of the size of the social media sites, it’s most important to consider whether your brand’s target audience is active on those social media sites. That said, larger social media sites, like Facebook, tends to cover a wide range of interests and topics, which makes it suitable for most brands.